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For example: “Pandora – Free Music & Radio” or “Amazon App: shop, scan, compare, and read reviews”. And you can use a dash or a colon to separate both brand name and keywords. Your brand name should be to the point including not too many keywords. Try to find some middle ground when it comes to keywords and branding. Hence, it is advisable to add some keywords in the app name but see that you don’t overcrowd your app title or name with too many keywords. Whenever any user carries out a keyword search both Google and Apple’s search algorithms scour the app name for keywords.īoth Google and Apple are inclined more towards the apps with app names that has search input in it. Yes, you must be having second thoughts about investing your resources in ASO hence you can read on below to find out how you can use ASO for boosting your app downloads:Īccording to a research, keywords in a title can boost the spprankings by 10.3%. So what exactly is ASO?Īpp Store Optimization or ASO is the process of optimizing mobile apps with the objective of getting higher rank in the app store search results and the top chart rankings. Mobile app marketing is what will get your app in front of your targeted audience where App store optimization is a crucial part of the mobile app marketing. Well, this is where Mobile App Marketing comes into the picture. Yes, it might not be as good as what you have done with your app but their app might be in front of your and their users. So, what do you think will get your app in front of your users? Possibilities are there that there is already an app like yours in the app store. Scary Enough? Of course yes! You have put in so much time and effort in creating such a great app and now it has fallen short of all the expectations you had with it. With hundreds of apps being launched in the app store every month, possibilities are there that your app might get lost or gets buried down in the app graveyard.
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Now what? It’s time to wait! Right? But for what exactly? Waiting for your users to download and use your app? Well, your users are not telepathists that they would come to know about the existence of your app on their own.
You had a great app idea, you turned it into a greater app and you also successfully launched your app on the app store.
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